| Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall)) |  | Authors: Dave Chaffey, Fiona Ellis-Chadwick, Mr Kevin Johnston, Richard Mayer
Publisher: Financial Times/ Prentice Hall
Category: Book
List Price: £43.99
Buy New: £33.00
as of 11/3/2010 19:29 UTC details
You Save: £10.99 (25%)
New (31) Used (7) from £33.00
Seller: bookseller274
Rating:  2 reviews
Sales Rank: 7,240
Media: Paperback
Edition: 4
Pages: 736
Number Of Items: 1
Shipping Weight (lbs): 2.9
Dimensions (in): 10.2 x 7.6 x 1.2
ISBN: 0273717405
Dewey Decimal Number: 658.872
EAN: 9780273717409
ASIN: 0273717405
Publication Date: December 8, 2008
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
probably the best book for students and managers on the subject June 2, 2009
Angus Jenkinson (Cambridgeshire, England)
6 out of 7 found this review helpful
The authorial team have produced an extremely readable, authoritative, practical, wide ranging and illuminating description of how Internet marketing can be planned and executed. It is studded with good examples, technique and advice. It's even better in this new edition
high quality September 29, 2009
Petroiu Adriana (Lincoln , Lincs UK)
3 out of 4 found this review helpful
I am amazed how full of information is this book ! It's worth buying it because it enlightens you about marketing online , giving a lot of examples. It's not only theory but also practice with a lot of links to different websites that are useful to understand or study a certain matter.High professional in my opinion.
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